Less
than a year after acquiring the majority stake in Alimentsa, BioMar accelerates
the development of the Ecuadorian shrimp feed producer in terms of capacity as
well as human capabilities. The company underlines that this is just the
beginning.
“We have continued to build on the legacy of Alimentsa,” says Danny Velez, who took over the position as General Manager shortly after the acquisition. It has been important for us to ensure continuity and at the same time fortifying the company in a highly competitive market.
Mr Velez explains, that sales volume has continued increasing since the
acquisition by BioMar and the company is in the middle of a series of new
investments, “We have just commissioned a
fifth production line in order to secure sufficient capacity next year. It is a
relatively small investment as the new line fits into our present facilities,
and thereby we expect it to be ready already early next year. Our new feed
trial and development facility announced in November, is also progressing
according to schedule and will be operational later this year.”
Mr Velez underlines that further investments are planned for the near future in order to fulfil the strategic ambitions of the company. The current price drop for shrimp is seen by Mr Velez as a temporary correction which should not impede investment, “Overall global shrimp consumption continues to increase, and in terms of quality and sustainability Ecuador has the upper hand. China is the largest market for shrimp, but the local production in China is facing new tough environmental restrictions and this will limit the supply. At the same time the Chinese consumers become more and more demanding, so I strongly believe that the market will return to equilibrium soon.”
BioMar’s investment program in Ecuador is accompanied by a strengthening of the organisation in Alimentsa. “We want our customers to see the tangible benefits of becoming a part of BioMar, so especially product development and technical customer support are being reinforced, however, also other areas of the company are being strengthened while we integrate Alimentsa into BioMar,” explains Mr Velez.
As a consequence, the Technical Director for BioMar Central America, John Tinsley, has relocated to Guayaquil in May joining Alimentsa’s R&D Manager Laurence Massaut, in a first step to build a highly competent team for feed trials and product development around the new Aquaculture Technology Centre. In addition, Andres Rivadulla has joined Alimentsa as Finance Manager from the multinational plastic giant BIC and a number of new positions are being filled out at the moment.
For more information visit the Biomar website, HERE.
“We have continued to build on the legacy of Alimentsa,” says Danny Velez, who took over the position as General Manager shortly after the acquisition. It has been important for us to ensure continuity and at the same time fortifying the company in a highly competitive market.
 |
| From
left to right: Danny Velez, General Manager Alimentsa; Andres Rivadulla,
Finance Manager; John Tinsley, Technical Director and Laurence Maussaut,
R&D Manager. Image credit: BioMar |
Mr Velez underlines that further investments are planned for the near future in order to fulfil the strategic ambitions of the company. The current price drop for shrimp is seen by Mr Velez as a temporary correction which should not impede investment, “Overall global shrimp consumption continues to increase, and in terms of quality and sustainability Ecuador has the upper hand. China is the largest market for shrimp, but the local production in China is facing new tough environmental restrictions and this will limit the supply. At the same time the Chinese consumers become more and more demanding, so I strongly believe that the market will return to equilibrium soon.”
BioMar’s investment program in Ecuador is accompanied by a strengthening of the organisation in Alimentsa. “We want our customers to see the tangible benefits of becoming a part of BioMar, so especially product development and technical customer support are being reinforced, however, also other areas of the company are being strengthened while we integrate Alimentsa into BioMar,” explains Mr Velez.
As a consequence, the Technical Director for BioMar Central America, John Tinsley, has relocated to Guayaquil in May joining Alimentsa’s R&D Manager Laurence Massaut, in a first step to build a highly competent team for feed trials and product development around the new Aquaculture Technology Centre. In addition, Andres Rivadulla has joined Alimentsa as Finance Manager from the multinational plastic giant BIC and a number of new positions are being filled out at the moment.
For more information visit the Biomar website, HERE.
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