Friday, June 4, 2021

Aqua Nor gets ready to release their new profile and logo for 2021

Aqua Nor is one of the most important international meeting place for the aquaculture industry. Their logo and colours are well known throughout the industry, and have served the exhibition faithfully since the beginning in 1979.
 
To reflect the rapid development the industry is experiencing, the time has finally come for a costume change for Aqua Nor. The new profile will be revealed in full when they launch a brand-new website in week 23.

The world's biggest aquaculture exhibition
The aquaculture industry has undergone tremendous development since its infancy in the 70's. Alongside the aquaculture industry, Aqua Nor has grown to become the world's largest trade fair for aquaculture technology and innovation. The fair is an arena where national and international businesses launch new products and where visitors stay up to date on products and innovative solutions – whilst networking and building new connections.

Last year's launch of a digital trade fair platform provides exhibitors and visitors with new opportunities. The launch was accelerated due to the pandemic, but the modernisation and work with a digital fair has been underway for a long time. The digital exhibition platform is an important part of the future of Aqua Nor and the industry. As the world becomes smaller, the digital platform provides more international visitors with the opportunity to participate.

The new logo will reflect this modernisation. Aqua Nor have chosen to retain the colours from their old logo, the blue and red, to take part of their history into the future.

The logo itself shows two fish, with the symbol's outer circle symbolising the cage. The fair and the industry are constantly evolving, and innovative solutions are taking over for old technology. Even so, what will always remain the core of the industry is the fish and the biology. That is why the fish symbolise the fair.

The two fish that swim in relation to one another symbolise the two parts of the hybrid fair; the physical and the digital, the fair as a meeting place, and the interaction between exhibitors and visitors – breeders and suppliers.

For more information visit the Aqua Nor website, HERE.

The Aquaculturists

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