October 26, 2023 - Leveraging the strength of a global marketing team embedded within local markets throughout the world, Alltech is enhancing its marketing capabilities and establishing new teams to deliver greater strategic partnerships across the business for Alltech's customers.
"We are capitalising on the geographical and value chain differentiators of our global marketing structure, providing more pathways for our field-based team members to bring the voice of the customer back into the business," said Susanna Elliot, chief marketing and communications officer at Alltech. "Our globally connected yet locally focused marketing strategy is aligning to deliver more relevance - and competitive edge - to our customers."
Within marketing, the company is establishing a new Data & Insights function, positioning its creative team to take a global creative agency approach and building new pathways for market and customer engagement. To champion these enhanced capabilities, new appointments within Alltech's global marketing team include:
Creative team:
- Lisa Smith (USA), Director of Creative Operations & Marketing Development
- Alan Henthorne (USA), Creative Director
- Irene MacHugh (Ireland), Associate Creative Director
- Jennifer Allen (USA), Global Art Director
- Ruth Kelly (Ireland), Design Manager of Europe and Asia-Pacific
Data & Insights team:
- Amanada Stumbo (USA), Director of Business Insights
- Roel Coenders (USA), Associate Director of Data
- Leona Shaojing Luo (Ireland), Associate Director of Business Intelligence
- Clare Fahey (Ireland), Director of Customer Insights
Communications team:
- Lorie Hailey (USA), Director of Communications
- Liana Dobler (Spain), Spanish & Portuguese Communications Manager
Species teams:
- Danieke Ewalts (Netherlands), Global Aqua Marketing Lead
- Species marketing councils have been created that include regional marketing experts in the US, Canada, Latin America, Europe and Asia Pacific.
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