“The global sustainability challenge for animal protein production is significant,” said Perry Goldschein, applied sustainability manager, North America, BASF Nutrition & Health, at the Animal Agriculture Sustainability Summit, held at the 2018 International Production & Processing Expo.
During his presentation on “Responding to Livestock Sustainability Trends in North America,” Mr Goldschein reviewed a sustainability trend structure that addressed stakeholder demand versus urgency of issues. He observed that stakeholder pressure focused on topics such as animal welfare, feed contamination, emissions, water, land use and more. He also provided insights into key trends addressing consumer trust, leadership opportunities and environmental impacts of cost beyond compliance.
Sara Crawford, assistant vice president of social responsibility for the National Pork Board, provided a look into the current pork industry. She remarked that the pork industry is booming and can keep up with increased consumer demand for red meat, especially pork. The industry sees this demand growing internationally.
She discussed the National Pork Board’s five-year strategic plan that includes three distinct goals: build consumer trust, drive sustainable production and grow consumer demand.
“Consumers do not demand perfection, but they do expect honest intent with action,” said Ms Crawford.
Ashley McDonald, senior director of sustainability for the National Cattlemen’s Beef Association, provided information on the US Roundtable for Sustainable Beef including the Roundtable’s mission, which is to advance, support and communicate continuous improvement in the sustainability of US beef production, by educating and engaging the beef value-chain through a collaborative multi-stakeholder effort.
One of the Roundtable’s main goals is to bring everyone together to share information and insights. The group’s high priority indicators for measurement include animal health and wellbeing, efficiency and yield, water and land resources, air and GHG emissions, and employee safety and wellbeing.
During his presentation on “Advancing Dairy’s Sustainability Framework in a Changing Landscape,” Joe McMahan, sustainability director with the Innovation Center for US Dairy, remarked that stewardship and sustainability is foundational to US Dairy.
McMahan disclosed the dairy industry’s commitment to reduce greenhouse emissions of a gallon of milk by 25 percent by the year 2020. He also discussed US Dairy’s guiding principles that communicate the dairy industry’s values and definition of sustainability to its stakeholders, which are the pillars of the dairy industry’s framework and are designed to inform their sustainability programs, measurement and reporting efforts.
Dr. Marty Matlock, executive director, University of Arkansas Office for Sustainability, and Greg Thoma, Bates Teaching Professor of Chemical Engineering for the University of Arkansas, highlighted the expanded results of a retrospective analysis of US poultry production, with a lifecycle assessment methodology used to document changes in environmental key performance indicators in the industry from 1965 to 2010. They also provided information on a broiler production model for estimating environmental footprint on farms.
During his presentation on “Responding to Livestock Sustainability Trends in North America,” Mr Goldschein reviewed a sustainability trend structure that addressed stakeholder demand versus urgency of issues. He observed that stakeholder pressure focused on topics such as animal welfare, feed contamination, emissions, water, land use and more. He also provided insights into key trends addressing consumer trust, leadership opportunities and environmental impacts of cost beyond compliance.
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| Perry Goldschein, applied sustainability manager, North America, BASF Nutrition & Health, and Sara Crawford, assistant vice president of social responsibility for the National Pork Board, speaking at the Animal Agriculture Sustainability Summit. Image credit: IPPE |
Sara Crawford, assistant vice president of social responsibility for the National Pork Board, provided a look into the current pork industry. She remarked that the pork industry is booming and can keep up with increased consumer demand for red meat, especially pork. The industry sees this demand growing internationally.
She discussed the National Pork Board’s five-year strategic plan that includes three distinct goals: build consumer trust, drive sustainable production and grow consumer demand.
“Consumers do not demand perfection, but they do expect honest intent with action,” said Ms Crawford.
Ashley McDonald, senior director of sustainability for the National Cattlemen’s Beef Association, provided information on the US Roundtable for Sustainable Beef including the Roundtable’s mission, which is to advance, support and communicate continuous improvement in the sustainability of US beef production, by educating and engaging the beef value-chain through a collaborative multi-stakeholder effort.
One of the Roundtable’s main goals is to bring everyone together to share information and insights. The group’s high priority indicators for measurement include animal health and wellbeing, efficiency and yield, water and land resources, air and GHG emissions, and employee safety and wellbeing.
During his presentation on “Advancing Dairy’s Sustainability Framework in a Changing Landscape,” Joe McMahan, sustainability director with the Innovation Center for US Dairy, remarked that stewardship and sustainability is foundational to US Dairy.
McMahan disclosed the dairy industry’s commitment to reduce greenhouse emissions of a gallon of milk by 25 percent by the year 2020. He also discussed US Dairy’s guiding principles that communicate the dairy industry’s values and definition of sustainability to its stakeholders, which are the pillars of the dairy industry’s framework and are designed to inform their sustainability programs, measurement and reporting efforts.
Dr. Marty Matlock, executive director, University of Arkansas Office for Sustainability, and Greg Thoma, Bates Teaching Professor of Chemical Engineering for the University of Arkansas, highlighted the expanded results of a retrospective analysis of US poultry production, with a lifecycle assessment methodology used to document changes in environmental key performance indicators in the industry from 1965 to 2010. They also provided information on a broiler production model for estimating environmental footprint on farms.
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