FishChoice join with Global Aquaculture Alliance in new strategic partnership

The Global Aquaculture Alliance (GAA) and FishChoice have announced that they have entered into a strategic partnership, combining GAA's industry-leading aquaculture standards and expertise with FishChoice's online platform designed to power progress on seafood sustainability.

Image credit: Tchami on Flickr
(CC BY-SA 2.0)

FishChoice will join over 60 seafood associations and NGOs that are part of GAA's strategic-partnership program, a network of partnerships that seeks to enhance communication and information sharing within the global aquaculture community. By connecting FishChoice with GAA's network and industry knowledge, the collaboration represents a significant advancement in the way both organisations address the needs of the aquaculture community.

Under the partnership agreement, GAA will provide FishChoice with access to exclusive Strategic Partners-only communications and resources as well as GAA's GOAL conference, virtual and in-person gatherings of leaders from across the global seafood value chain to share information related to production, sustainability, innovation, and market trends. FishChoice Partners are also invited to join as free GAA Strategic Partner members and gain access to the above benefits.

'FishChoice.com's contributions to the seafood industry have been immense over the years. The work the organisation does to simplify seafood for the industry and for consumers is vital,' says Maddie Cassidy, Membership Marketing Manager at GAA. 'We are excited to formalise the work that we do with FishChoice.com, as both of our organisations are aligned on our ultimate goals: supporting the seafood industry, and encouraging the consumption of seafood worldwide.'

Prior to this partnership, FishChoice.com Partners could highlight their Best Aquaculture Practices (BAP) certification, managed by GAA, on their profile and applicable product listings. Now, FishChoice.com features information about GAA and allows GAA members to highlight their membership directly on their FishChoice.com Partner Profile. This will make it easier for the thousands of FishChoice.com users to find GAA member businesses prioritising sustainable aquaculture and/or source BAP-certified products.

'The BAP certification scheme has been one of our certification partners on FishChoice.com for seven years. Through the new partnership, we look forward to adding GAA to our expanding list of sustainable seafood collaborators on the site and building on our previous relationship with GAA,' says Tim Mullin, Program Manager at FishChoice. 'Partnering with GAA to share cutting-edge aquaculture information will allow us to further support and amplify businesses that carry sustainable aquaculture products.'

Several companies have already highlighted their GAA memberships on their profiles, including Kvarøy Arctic, Australis Aquaculture, Seattle Fish Company, Beaver Street Fisheries, Mazzetta Company, and Raw Seafoods.

'Communicating the story of a 3rd generation family farm in the Arctic Circle to an American audience has a unique set of challenges. It is vital for Kvarøy Arctic to continue to evolve and find ways to connect to the market. The story of provenance is paramount to our success,' says Jennifer Bushman, Strategic Development Officer with Kvarøy Arctic. 'The Fish Choice-GAA site offers a platform to explain not just what we do but the thoughtful ways in which we do it. This includes having a place where in one snap shot you can find our partnerships, certifications, and recommendations.'

For more information about the Global Aquaculture Alliance visit their website, HERE.

The Aquaculturists

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