At The Aquaculturists we keep a close eye on groups aiming to boost seafood's profile among the general public. Fish is the Dish, an online campaign showcasing to consumers the benefits of eating seafood, is celebrating its second anniversary but aims to expand further still.
Karen Galloway, head of marketing at Seafish, which runs the campaign and promotes responsible practices from the fishing and aquaculture industries, stressed that if more consumers are to be reached, further collaboration from the industry worldwide is required.
"We have enjoyed great success so far but it's time to up the ante and make as much of an impact as possible. We are looking for industry partners to work with us in spreading the word, whether this be through events, sharing resources or a collaborative approach online.
"We see so much potential in using this campaign to support seafood companies in engaging with their consumers."
More information:
http://www.fishisthedish.co.uk/
Fish is the Dish on Facebook
http://www.seafish.org/
Karen Galloway, head of marketing at Seafish, which runs the campaign and promotes responsible practices from the fishing and aquaculture industries, stressed that if more consumers are to be reached, further collaboration from the industry worldwide is required.
"We have enjoyed great success so far but it's time to up the ante and make as much of an impact as possible. We are looking for industry partners to work with us in spreading the word, whether this be through events, sharing resources or a collaborative approach online.
"We see so much potential in using this campaign to support seafood companies in engaging with their consumers."
More information:
http://www.fishisthedish.co.uk/
Fish is the Dish on Facebook
http://www.seafish.org/
No comments:
Post a Comment