16/04/14: ACFFA launches its 3rd Annual Five Easy Pieces Challenge

Staffers at the Atlantic Canada Fish Farmers Association (ACFFA) will kick off their 3^nd Annual Five Easy Pieces fashion challenge tomorrow to raise money for the Heart and Stroke Foundation.

ACFFA staffers will pick only five pieces of clothing each to wear to work for the month of April. They’ll collect pledges to raise funds for the Heart and Stroke Foundation.

“Every seven minutes in Canada, someone dies from heart disease or stroke. Heart and stroke are two of the leading causes of death in Canada,” says Pamela Parker, Executive Director of the Atlantic Canada Fish Farmers Association. “The Heart and Stroke Foundation is a cause near and dear to our hearts. We’ve all been touched in some manner by heart and stroke.”

Over the past two years, the ACFFA and its members have raised about $6,000 for the Heart and Stroke Foundation. The idea originated from the BC Salmon Farmers Association who created and launched this successful initiative in 2011. They invited the ACFFA to take up the challenge, help raise funds for Heart and Stroke and spread heart-healthy messages from coast to coast.

“Atlantic salmon is one of the most nutritious foods you can eat. It’s one of the world’s best sources of heart-healthy omega-3 fatty acids. It’s also high in protein, low in saturated fat and loaded with vitamin D and E,” says Parker. “This challenge is a terrific opportunity to educate people about the benefits of seafood, and particularly salmon, and to raise money for a good cause too.”

Parker says she and her staff choose their five clothing pieces wisely because they’ll have to make those items work for events ranging from farm tours to business meetings to receptions. Staffers will be able to spice up their chosen outfits with different shoes, scarves and jewelry, but they will stick to their basic five core pieces for the month.

“We’ll be doing a lot of laundry,” she says.

For more information or if you want to get involved by pledging a donation, please email:info@atlanticfishfarmers.com or call us at (506) 755-3526.

The Atlantic Canada Fish Farmers Association (ACFFA) is an industry-funded association working on behalf of the salmon farming industry in New Brunswick and Nova Scotia. The ACFFA represents salmon producers in addition to a wide range of supporting companies and organizations. Salmon farming employs over 3,000 people in our region and generates over $330 million to our provincial economies. 

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