Wednesday, June 13, 2018

13/06/2018: Coppens International announces rebrand to Alltech Coppens

Leading aqua feed and nutrition company announces rebrand coinciding with its 25-year anniversary

Innovative aqua nutrition specialist Coppens International will now be known as Alltech Coppens. Welcomed into the Alltech family of companies on June 6, 2016, this rebrand will capitalise on future growth opportunities.

Since 2016, the Alltech and Coppens International teams have worked together, combining their respective specialist skills to deliver the very latest innovative aquaculture feeds directly to producers.

“Since the acquisition, our goal has been to establish Coppens International as the cornerstone of Alltech’s global aquaculture business,” said Patrick Charlton, CEO of Alltech Coppens. “We offer world-class expertise in feed manufacturing, fish nutrition and management, and product research and development.

“By becoming Alltech Coppens, we not only retain 25 years of history and reputation — we also move forward to ensure we are more relevant globally to our customers and the wider industry,” he continued. “Alltech Coppens is a solid platform on which we can grow our aqua nutrition business in the years to come.”

During the past two years, there has been a focus on increasing capacity, which resulted in the expansion of the Alltech Coppens Aqua Centre in 2017 and the installation of a third extruder at the site. These improvements have allowed the team to meet elevated customer demands for more of its innovative products and technologies.

“We have increased our production capacity to ensure continued delivery of our highly sought-after products,” said Mr Charlton. “This clearly demonstrates our dedication to serving our customers and our commitment to the global aquaculture industry. Customers can continue to expect further dedication to aquaculture with Alltech Coppens.”

The growth of Alltech Coppens has also allowed for expansion into new markets such as Norway, the US, Bulgaria, Greece and Turkey as well as exciting collaboration work in Brazil.

The rebrand comes at a pivotal time for the aqua nutrition business as it celebrates its 25-year anniversary.

“Over the past 25 years, Coppens International has earned a strong industry reputation,” said Charlton. “This special anniversary provides a wonderful opportunity to celebrate our achievements and to solidify our future.”

“Incorporating the Alltech name into our brand strengthens our relationships with our global customers,” he continued. “Together, we are stronger, and we move forward as one team under the Alltech Coppens brand.”

Further information on Alltech Coppens can be found by visiting the new website, HERE.

The Aquaculturists
This blog is maintained by The Aquaculturists staff and is supported by the
magazine International Aquafeed which is published by
Perendale Publishers Ltd

For additional daily news from aquaculture around the world: aquaculture-news

No comments:

Post a Comment

See our data and privacy policy Click here