Friday, June 17, 2016

17/06/2016: Cermaq will brand the company towards retailers
Newly appointed Group Marketing Director Anders Tofte Wilhelmsen
The salmon market is changing away from commodity markets, and to meet the new opportunities Cermaq is building its global marketing organisation.

Going forward, Cermaq will profile both the company and its products. The new Group Marketing Director comes from Mondelez International, a global snack company.

"The retailers in the main markets will play a bigger role in the market going forward, and our goal is that Cermaq shall be the customer's most preferred supplier of sustainable salmon," says CEO Jon Hindar.

Cermaq has recently reorganised its global sales into four regions covering the main markets - Asia, Europe, Latin America and North America - and strengthened the sales organisations with local marketing resources.

With Anders Tofte Wilhelmsen as Group Marketing Director, the new structure is in place. Formerly Nordic marketing manager at Mondelez International, he also has long international experience with Jotun, a Norway based global paint company.

"Cermaq's ambition is to become a global brand in the industry. Although the company name today is not that well-know beyond existing customers, the position is good because the company holds so many qualities which so far have not been profiled towards a wider market. To me this is an inspirational challenge which I cannot wait to embark on," says Anders Tofte Wilhelmsen.

Cermaq's Investment in marketing is part of the company's new strategy which aims at leadership within four strategic areas; customers, operations, sustainability and people. The goal of the strategy is to become the customer's preferred supplier of sustainable salmon.

Cermaq is one of the world's leading companies in farming of salmon and trout, with operations in Norway, Chile and Canada. Cermaq is a fully owned subsidiary of Mitsubishi Corporation with head office in Oslo, Norway.

Visit the company site HERE.

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