Monday, November 24, 2014

24/11/2014: Updating to the new world of aquaculture

by Roy Palmer, Editor Asia/Pacific, International Aquafeed

Like any organisation going through what might be called ‘growing pains’ Aquaculture without Frontiers (AwF) knows that it has to change if it is to succeed in achieving its strategies and goals. Change is never easy and for organisations like AwF, which rely strongly on volunteers, it is very difficult. But change we must!

As part of the new broom we have revisited the website and re-organised many of the headings and created new areas of activities and news. We have now posted our Strategic Plan 2014-17, added more volunteer information and completely revamped the ‘Giving & Funding’ area and created a new Education area. Please have a view of the website and give us your comments and importantly your ideas to value add to what we have done.

An important new development in the ‘Giving & Funding’ section is the involvement of Corporate Social Responsibility (CSR) into our program.

A new element of leadership is making a profound difference in gauging business performance: corporate social responsibility. In the past companies were judged on high performance by measuring against key business imperatives including competitive differentiation, sales, attracting and retaining talent, operational efficiency, return on investment and profitability. But today that is no longer enough.

According to Edelman’s Good Purpose Study, 67 percent of consumers say they are more likely to buy products and services from a company if they know it supports good causes, up more than 11 percent from the year before. This has seen CSR surge passed its tipping point. 

“A plethora of research points to a majority of stakeholders agreeing that CSR is a ‘must do’,” Kristian Darigan Merenda, Edelman’s senior vice president of brand and corporate citizenship was reported to say.

AwF also learned about research conducted earlier this year by Impakt Corp. which revealed that corporations that are considered leaders in terms of business performance take a common approach to CSR. According to the research, there are five interrelated criteria which form a new blueprint for the way corporations can maximise their investments in CSR: business-based social purpose; clear theory of change; quality and depth of information; concentrated effort; and partnering with experts.

As a result of being born from a world association of seafood experts and academics and engaged heavily in aquaculture AwF believes that its key corporate social leaders are within the very same industry. 

As a key ingredient in business strategy and execution, the AwF CSR program can play a central role in helping corporations to be seen as leaders. In the world of business astute corporations are allocating increasing internal resources to CSR investments that feature clear objectives and deliver measurable social outcomes.

AwF is keen to partner organisations offering the opportunity for companies to put back into developing countries through aquaculture (the world’s fastest growing primary industry producing a renewable sustainable highly nutritious protein/food). By working together we can find ways where we can help develop capacity and build capability in aquaculture. Of course, any company can get involved.

Many of the importers would likely be keen to do something but maybe have been lacking the experience that AwF can bring to the table. Hence a partnership collaboration could achieve so much for all.

If you believe that involvement in AwF’s CSR program would be beneficial to your organisation, please complete the CSR Registration form ( and we will contact you to discuss possibilities.

Read more HERE

The Aquaculturists
This blog is maintained by The Aquaculturists staff and is supported by the
magazine International Aquafeed which is published by
Perendale Publishers Ltd

For additional daily news from aquaculture around the world: aquaculture-news

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