Tuesday, April 12, 2011

Charoen Pokphand Foods to focus on more outlets & channels

Thailand's Charoen Pokphand Foods (CPF) expects more distribution outlets and new marketing channels, especially social networks, will strongly drive the sales of its CP brand food products this year.

The company, which produces and sells more than 50 items of frozen ready meals and snacks for domestic and export markets, forecasts that its sales will reach THB16 billion baht ( US$531.74400 million) this year, a 55 percent rise from last year, according to Bangkok Post.

Of the revenue, THB10 billion (US$330 million) is expected from overseas markets, mainly from the US, where CP shrimp wonton soup sells briskly at 500 branches of Wal-Mart.

Local sales will grow significantly thanks to the a larger distribution network of about 10,000 branches – 5,800 outlets of 7-Eleven and the balance CPF's retail stores such as CP Freshmart, Chester's Grill and the Five Star Chicken franchise. Reads more ...

This blog is written by Martin Little The Aquaculturists, published and supported by the International Aquafeed Magazine from Perendale Publishers

Enhanced by Zemanta

No comments:

Post a Comment