Thursday, April 14, 2011

People: Additions to the team at Perendale Publishers Limited

This month Perendale Publishers sees an expansion to it's sales and production teams, at its Cheltenham UK office, in response to growing interest in its digital information distribution initiatives.

Local marketing specialist Lee Bastin (who replaces Catherine Shortall) has been appointed International Marketing Manager and joins newly appointed Chinese-national Sophia Pang Linbin, who is working on sales and magazine distribution in Asia.

"I am thrilled to be joining Perendale Publishers as International Marketing Manager - especially during such an exciting period of expansion and innovation," says Lee.

"As a marketing and brand development professional with a background in advertising and the print industry, I feel I can make a positive contribution to the company and become a valuable and ongoing part of it's future development," he adds.

Lee's experience and understanding of a publishing-related disciplines make him ideally suited to contribute to the company's sales and marketing efforts, as well as complimenting the design and production team. 

Sophia Pang
Sophia will be aiding the company's developments into the Chinese market.

"Magazine publishing is changing in all sectors as the digital landscape re-shapes itself," says Perendale's owner and publisher Roger Gilbert.

"In trade publishing, we must adopt to the new ways our readers expect to find and use information. By strengthening our teams with the addition of Lee and Sophia we will deliver better services to loyal readers and those seeking to find specific information while meeting the key objectives of our advertising clients.

We were innovative leaders in our field in 1891 when our first magazine - GFMT - was launched and we are innovative leaders today as we adapt to the digital era in the 21st Century," he says.

In addition to the two head office appointments, we are also strengthened our operations outside the UK with imminent appointments in Latin America, Australia and the recent appointment of an agent within China: Talent Asia Services Ltd based in Hong Kong (

Perendale Publishers publishes Grain and Feed Milling Technology, International Aquafeed and The International Milling Directory. It has recently launched a new Book Review Service, reviewing key agriculture and aquaculture titles for readers and now provides a leading blogging service - the Global Miller - which carries the latest news and information that millers will find useful on a day-to-day basis.

This blog is written by Martin Little The Aquaculturists, published and supported by the International Aquafeed Magazine from Perendale Publishers

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