Tuesday, February 2, 2016

02/02/2016: Don't forget: VIV MEA will be co-located with GFIA

Image: KLMircea
VIV Worldwide will be co-located with the Global Forum for Innovations in Agriculture (GFIA) for the first time at VIV MEA at the Abu Dhabi National Exhibition Centre (ADNEC) from 15-17 February 2016.

GFIA will be staging its flagship global edition in Abu Dhabi for the third consecutive year, whilst VIV Worldwide will be bringing its brand of highly successful livestock production events to the Middle East for the first time. VIV MEA joins VIV Europe and VIV Asia as the third international hub in the organiser’s portfolio of major business events for the animal protein sectors.

“The hosting of these important international events in Abu Dhabi articulates the priority of the UAE to drive a global dialogue on food security and climate resilience. We live in a water-constrained region and we must use these platforms to enhance our contribution to the development and implementation of smart solutions for increased food production,” says Mohamed Jalal Al Rayssi, Chairman of the Organising Committee for GFIA and Director of Communication and Community Service at Abu Dhabi Food Control Authority.

Together the events expect to host over 500 exhibitors of innovative technology, making Abu Dhabi home to the largest sustainable agricultural events in the region.
“GFIA has become the flagship event for agricultural innovation across the world and we are hugely excited to launch VIV MEA alongside such a forward-thinking and influential event,” says VIV Worldwide Project Manager, Ruwan Berculo.

“The timing is absolutely right to bring VIV to the Middle East,” Mr Berculo insists.

“Growing urbanisation, rapid growth in the tourism sector and increasingly globalised diets are seeing a significant increase in the demand for livestock products in the region. These countries want to produce food and not just import it, so investments in the food production sector are increasing all the time.”

First launched in The Netherlands in the 1960’s, VIV events have a long history of excellence in serving the animal protein industry and have become a world standard for top quality in innovative livestock production. With established VIV events also in China, Thailand, Turkey and Russia, VIV shows host over 1,000 international exhibitors and visitors from over 140 countries.

Mark Beaumont, Project Director of GFIA adds, “The launch of VIV MEA alongside GFIA will bring an exciting new dimension to the VIV brand for livestock producers. As animal numbers in the region increase, productivity will be affected by competition for land and water, and by the need to mitigate the effects of climate change. The only solution is innovation and that is the cornerstone of GFIA.”

Held under the patronage of HH Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority and in strategic partnership with the Abu Dhabi Food Control Authority (ADFCA), the exhibition and conference at GFIA will feature more than 300 next-generation agricultural solutions that could shape the future of sustainable farming around the world.

Supported by some of the world’s leading players in the field of sustainable agriculture, GFIA works alongside organisations such as the United Nations, World Bank, Bill & Melinda Gates Foundation, USAID, African Union and the Clinton Climate Initiative to ensure its outcomes continue to accelerate the development of solutions to feed nine billion people by 2050.

“GFIA is unique in that it attracts all the players – from across the full food value chain – needed to effect real change in the way we feed the world,” adds Mr Beaumont.

"The last edition of GFIA in Abu Dhabi saw 1 437 orders made for sustainable agriculture technologies. This will lead to thousands of farmers improving productivity and food security back in their home countries."

Visit the VIV MEA site HERE and the GFIA site HERE

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