Friday, January 21, 2011

Marine farms to launch major marketing campaign for Cobia

Marine Farms Vietnam, in collaboration with Nordic Group, will launch a major public relations campaign in the coming months to promote farm-raised cobia to restaurants, grocery stores, caterers, and consumers in the United States. The sashimi-grade fish has been test marketed and received high marks for its versatility and flavor by restaurant groups nationwide where the cobia has been served plated, in buffets, chowders, and sushi.

The public relations program will include social media, a new website, cooking demonstration videos, recipes developed by professional chefs, direct marketing, presentations, media relations, and promotional materials for customers. "We firmly believe that it is finally time for cobia to live up to its promise as the 'next sensation in the seafood industry,'" said Terje Korsnes, CEO of Nordic Group.

"We have gone through the quiet phase of product development. It is now time to raise the product profile and create awareness at every level of the trade."  Carlos Massad, managing director of Marine Farms Vietnam, calls cobia  "the ideal aquaculture fish. It compares in taste and has many of the same characteristics as Chilean sea bass and hamachi, grows to 12 pounds in just 12 months, has more Omega-3 oils than salmon, and is priced competitively.  Read more...

This blog is written by Martin Little The Aquaculturists, published and supported by the International Aquafeed Magazine from Perendale Publishers.
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