Wednesday, December 7, 2016

08/12/2016: Latest (27th) edition of the NOAH Code of Practice now available

The latest edition of the NOAH Code of Practice for the Promotion of Animal Medicines has now been published.

Regularly updated to ensure it stays relevant and effective to meet the ever-evolving communication climate, the 27th edition is effective from 1 December.

Image: Chris Brown
The changes include a revised Guidance Note on advertising POM medicines, giving guidance on how to ensure the important communication channel that promotion brings is used responsibly.

Dawn Howard, NOAH Chief Executive says: “NOAH believes in the benefit of advertising POMs to prescribers and professional keepers of animals, as specified in the Veterinary Medicines regulations, but we believe that this needs great care and responsibility in the preparation of advertisements and promotions, to support the responsible use of these products.”

In addition, there is a new Guidance Note to help companies involved with international conferences and the process for reviewing and making changes to the Code has been formalised.

“Every NOAH member, as well as non-member participants in the NOAH Compendium, signs up to the NOAH Code, which goes above and beyond any regulatory requirements. This can give prescribers and users of animal medicines confidence in the promotions they may receive from NOAH members,” added Dawn Howard.

Read more HERE.

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