Robert Taylor of MPA explains how the tough conditions at Cone Bay, Australia produce top class barramundi.
Tough
environment produces world’s best
When, in January this
year, Western Australian Environment Minister Bill Marmion signed off
on an application by Marine Produce Australia (MPA) to harvest 2000
tonnes of top quality barramundi at the Cone Bay operation in the
State’s vast far north, he did more than just double the company’s
existing production license.
After eight years and
around $50 million in research and development by MPA on one of the
world’s most remote aquaculture ventures, Marmion sent a signal to
the world that finally the waters off the Australia’s north-west
coast with their huge tides were open for business.
Cone Bay in the Buccaneer
Archipelago is 100km from the nearest town, Derby (pop.3380), which
in turn is 2400km north of the West Australian capital Perth (pop
2million). The Kimberley as the northern part of Western Australia is
known, occupies some 421,000 square kilometres with a total
population of just 25,000 people.
But this speck on the
Australian coastline is rapidly making a name for itself among the
nation’s best chefs as the hot spot for farm grown fin fish. It’s
all in the tides.
As top Australian food
critic Rob Broadfield wrote in The West
Australian newspaper recently, “Cone Bay
Barra swim and swim and swim against the massive tides from inside
their sea pens. They are perhaps the fittest fish on earth which is
why their fat – and fat is what barramundi flavour is all about –
is spread evenly throughout the body (their laidback estuarine
cousins have potbellies in comparison).
“Then there’s the
clean, briny flavour and a clear opaque flesh: a consequence of a
life lived in the warm waters of the Indian Ocean north of Derby,” says Mr Broadfield.
Cone Bay, with tides of up
to 11 metres twice a day, is fantastic for growing fish but the
Kimberley, with temperatures pushing above 50c degrees in the wet
season, crocodile infested waters and huge distances between tiny
settlements is tough on humans.
It took something of an
historical accident for the area ever to be considered for fish
farming in the first place.
Broome, Derby, and the
Buccaneer Archipelago have been the centre of the Australian pearling
industry for more than 100 years. MPA’s lease over 700 hectares of
Cone Bay was initially granted by the WA Fisheries Department as a
pearl farming licence to the Hutton family’s pearling company.
“The original licence
was to do some research on the black lipped pearl , we trialled and
seeded that species of shell but that fell by the wayside as the
Tahitian and Polynesian black-lipped production increased,” says
John Hutton, a former AFL footballer now heading the family’s
aquaculture operations.
The licence in Cone Bay
was renewable every 12 months and the pearling company continued to
keep it going as staff tested other species.
Meanwhile, Mr Hutton and
his fellow investors in MPA were looking for an alternative viable
aquaculture species. The Fisheries Department pointed the Huttons in
the direction of the black tiger prawn and the company spent three
years experimenting with the species, re-booting a rundown prawn farm
in the Northern Territory.
When a group of investors
dropped into Cone Bay on the back of a trip to check out the prawn
operations in Darwin, a light bulb went on.
“On that trip one
investor wandered off, grabbed a small handful of feed and threw it
into what effectively was a big wine barrel containing barramundi
fingerlings. They started attacking the top of the water where the
feed was and the investor declared that we must have barramundi in
MPA,” said Mr Hutton.
In 2004, the company
announced to the world it was entering into the fish farming business
and kicked off with two small sea cages of 40 metre circumference
growing the local Lates calcarifer, or Barramundi, found across the
north of Australia.
A fact finding mission to
Tassal’s salmon operation in Tasmania followed and the company was
soon confronted with a choice between continuing with the black tiger
prawns and ramping up the barramundi operation.
The prawn market was
competitive with Chinese imports continually undercutting the local
producers and consumers barely discriminating on quality, but the
barramundi option was a leap into the unknown.
“Cone Bay Barramundi was
purely R and D, no one had ever done finfish farming in the Kimberley
and we were making educated assumptions as we went along. How to do
sea cages, these big plastic pipes sitting on the water,” says Mr
Hutton.
“We knew our anchoring
systems with regard to long lines from our pearling operations but we
had to take that knowledge and adopt it to circular sea cages with
ten metre tides twice a day.”
Fingerlings from the
Darwin Aquaculture hatchery where flown in eskies to Broome, driven
to Derby and then flown to Cone Bay by helicopter at a cost of
$20,000 a trip.
But those tides which
meant no water pumping, and the 30c water which meant no artificial
heating, gave the company an insight into the area’s potential for
farming the local barramundi, a hardy, marketable fish that had
already proved its farming durability in operations on Australia’s
east coast.
The company bit the
bullet, sold the prawn business and poured its resources into growing
barramundi at Cone Bay.
In the eight years since
the previously Australian Stock Exchange listed vehicle Tiger
International has morphed into the unlisted entity Marine Produce
Australia.
The company’s 800
investors have been subject to regular rounds of fund raising as the
capital intensive business took two steps forward and one-step back
battling to overcome conditions as diverse as sky-high wages caused
by WA’s mining boom, a confidence sapping global financial crisis,
and bureaucratic red tape.
“To get to what we saw
as being critical mass, the 2000 tonne, has taken a very long time.
Four to five years of lobbying and answering questions and doing
studies and research into whether barramundi has the ability to be an
aquaculture species that can expand and gain approval from the WA
Govt,” said Mr Hutton.
Initially the company
sought and received licenses from the Department of Fisheries for
small production levels up to 150 tonnes per year.
But before long the EPA,
which had been carved out of the break-up of the Western Australian
Department of Environment by the Carpenter Labor Government decided
that MPA’s venture required more than an aquaculture license.
“The EPA become involved
when they decided the tonnages are such that they will start having
in their view an impact on the environment,” said Mr Hutton.
“We were always of the
view that there needn’t be a figure and that approvals should be
based on an output, performance-based monitoring regime but the EPA
has insisted on input restrictions and output restrictions and
limited production to 1000 tonnes.”
That equated to stocking
rate of just 1.5 tonne a hectare compared to stocking rates in other
jurisdictions, world heritage Tasmania for instance, of 28 tonnes per
hectare in waters with little tidal movement. Nevertheless, the EPA,
with no formal WA guidelines to work from slapped the company with
the State’s highest level of scrutiny – a full public
environmental review.
It took two financially
tough years to complete the PER during which the company was required
to keep tonnages around the 350 mark. But in a way the disciplines
imposed during this time has been the making of the company.
“It was tough
financially but we started to see major results from our R and D.
Moving 40 metre cage sizes to 60 metre cage sizes – yes they work.
Different anchoring systems, tying off systems, feeding systems,
establishing markets, operation systems and capabilities,” said Mr
Hutton.
Backed up by the very
favourable results of the company’s environmental monitoring and
with the help of outside consultants the company knuckled down and
just eight months after receiving its 1000 tonne approval in May
2011, was granted the 2000tpa license by Minister Marmion as an
interim step towards the ultimate goal of 5000tpa which the company
expects to receive in the second half of 2012.
Meanwhile on December 16,
2011 WA Fisheries Minister Norman Moore announced State Government
funding to establish two aquaculture zones for fin fish farming on
the WA coastline, the first being Cone Bay in the Buccaneer
Archipelago.
The government is
currently doing detailed environmental studies to create the
aquaculture zone thus streamlining MPA’s application for approval
for 5,000 tpa and easing the burdon on the company.
MPA is convinced that the
Government study will prove that Cone Bay which is 21kms long and 6.2
kms wide at its western opening has a carrying capacity far in excess
of the 5,000 tonnes and as the sole operator in the remote location
and with a massive head start over prospective competitors Cone Bay
Barramundi will be in the box seat to capitalise.
Presently harvesting over
1,100 tonnes per annum, at 2000tpa the company will turn over around
$20 million a year in revenue. At 5000tps it will burst through the
$50million level with seriously decreased cost through upscaling.
“We are identifying and
managing our risk to a much greater degree. The risks are similar in
fish farming around the world and we are employing worldwide best
practice”.
One way MPA has managed to
de-risk is by seeking out the best people in their field like
evolutionary geneticist Dr Desiree Allen recently appointed as
research and development manager and Daryn Payne who prior to
joining MPA as farm operations manager was Tassel’s regional
manager for five years.
Mark Asman for five years
the Chief Operating Officer for Tassal with a lifetime of experience
has come on board as aquaculture consultant through is company
SmartAqua.
“After viewing the MPA
operation, I was thoroughly impressed with the quality of the
product, the vast and spectacular farming area, and the potential for
another successful aquaculture project in Australia,” says Mr
Asman.
MPA has screwed down on
costs through more automated and targeted feeding regimes and slick
transfer to market.
Three years ago MPA struck
a deal with Fremantle based Challenger Institute of Technology’s
Australian Centre of Applied Aquaculture Research (ACAAR) in Perth to
supply all required fingerlings to the Cone Bay farm, an arrangement
that sees 250,000 healthy fingerlings periodically transferred to the
farm without loss.
MPA now operates 80
metre-circumference sea cages, delivers feed direct into Cone Bay and
takes fish out at around the 3-4kg mark on a purpose-fitted harvest
boat.
The fish are stun-killed
as they come from the cages onto the boat and chilled in 80kg bins on
deck before being shipped to Derby for transferral to refrigerated
trucks where they are dispatched to high end restaurants and
wholesalers around the country without ever being frozen.
With Government licenses
in place MPA’s next step is to re-list on the Australian Securities
Exchange.
And the WA Government has
also finally brought out a Fisheries Policy Statement which will be
followed by legislation which will underpin the processes to secure
long-term sustainability in aquaculture.
“We’ve learnt lot. We
now believe we’ve got the right processes, the right location and
the right product, Cone Bay Ocean Barramundi, to make a major impact
on both the domestic and world markets,” says John Hutton.
This blog is written by staff at International Aquafeed Magazine which is published and supported by Perendale Publishers Limited. To get your copy of PPL's web application, 'PPLAPP' click here.
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