Friday, March 13, 2015

13/03/2015: Aller Aqua Group inaugurates its new Egyptian factory

Aller Aqua Group A/S, situated by Christiansfeld in Denmark, is one of Europe’s largest producers of environmentally friendly fish feed. The company officially inaugurated the new Egyptian factory on Tuesday 3rd March 2015.

In cooperation with the IFU (Investment Fund for Developing Countries), Aller Aqua Group bought the majority of an Egyptian family company in 2011. In 2014 the company finished a brand new state-of-the-art fish feed factory in Egypt. It is this factory – Egypt’s largest and most modern producer of environmentally friendly, extruded fish feed – which was inaugurated on 3rd March.
Above: Henrik Halken, Chairman of Aller Aqua Egypt and Hussien Mansour, CEO, Aller Aqua Egypt

Aller Aqua Egypt, as the Egyptian company is called, has in this connection invested a large sum of money in the area known as ‘6th of October City’, situated a 1-hour drive from Cairo.

“The momentum we have managed to create in Egypt since 2011 creates the basis for this extraordinary expansion, giving us the opportunity to triple sales,” explains Henrik Halken, Chairman of Aller Aqua Egypt.

“We have settled well in Egypt, where the daily management, with great experience and a huge drive, are co-owners and thereby motivated to create a success story.

“Since 2009, when we first travelled to Egypt, a great deal has happened politically in the country. We experience daily challenges, which we wouldn’t even contemplate in Denmark. For the first year it could take up to 3 days to get petrol for the trucks transporting raw materials to the factory – great planning was essential for success! We have also had to accommodate all our employees at the factory during the most recent revolution, during which President Mursi was overthrown.
Above: The new factory and offices at Aller Aqua Egypt in 6th of October City

“Managing a company in Egypt requires that we make frequent visits, staying close to the customers and allocating the necessary resources for training and education of both our staff and our customers.

“Further it is crucial to have skilled local management – which we have!

“We believe in the market and a bright future for Egypt, and the growth during the last year strengthens this belief.

“We experience a great interest in our project from various politicians, and thus we have had visits from both the Danish Minister for Trade and Development Cooperation, the Danish Ambassador and several local Egyptian politicians. It should come as no surprise that we - with our production which helps create jobs, healthy food and a significantly better environment for our customers - experience a great deal of attention in Denmark and Egypt, as well as internationally.”
Above: Hans Erik Bylling, CEO of Aller Aqua Group

Since commencing fish-feed production 50 years ago, Aller Aqua has experienced continuous growth.  Besides their factory in Christiansfeld, Denmark, they have built a factory in Poland in 2001 and another in Germany in 2007 which integrates a modern fish-feed factory with a facility producing protein derived from peas and broad beans.

Hans Erik Bylling, majority shareholder and managing director of the Aller Aqua Group, explains that the company now sells its fish feed to more than 50 countries worldwide.

“We have a clear and concise strategy at Aller Aqua, designed to create further growth over the coming years – and investments like the one in Egypt is one of the tools to reach our targets, as well as the continued growth in existing and new markets.

“2014 has been a busy year for us, as we have further inaugurated our new research center in Büsum, Germany. This helps bring us to the forefront in the development of new efficient types of feed – with increased focus on better utilisation of raw materials.”

The company are proud to have been awarded a German innovation award for this particular effort.

“Aquaculture is today the fastest growing food sector – and more than half of the fish consumed globally are farmed fish. Thus we focus on growing our activities in several of the world’s emerging markets,” Hans Erik Bylling explains.

Visit the Aller Aqua website HERE.

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