FOR IMMEDIATE RELEASE
PRESS STATEMENT
Cheltenham, UK (March 2, 2012): Perendale Publishers Limited (PPL) goes from strength-to-strength as the grain and milling industries leading magazine ‘Grain & Feed Milling Technology’ is once again leading the way in innovative marketing.
PPL has seen rapid development in its operations over the past two years in particular and has re-invested heavily in digital distribution systems to complement is print subscription and controlled circulation base.
Being the industries oldest publication still in print - first published in 1891 - and in its 121st year Managing Director; Roger Gilbert commented, “We are extremely lucky at Perendale as our brand heritage is second-to-non with an extremely loyal readership base which is highly recognised by our leading industry customers that use our magazine, website, smart phone app, newsletters, blogs and our incredible network of social media to communicate their products, news and branding.”
In 2011, Perendale launched its new smart phone application, called PPLAPP, and Mr Gilbert further commented, “Maintaining the industries leading directory is always a challenge, however, as well as the obvious printed and online versions of the Directory we are once again leading the way with our smart phone application, free-to-download when you log on to www.internationalmillingdirectory.com on your phone and by following the instructions.”
New staff
As well as improving our technology, PPL is investing in new staff with the required skill sets to complement the company’s leading innovations in online and digital marketing solutions. Darren Parris ( http://tinyurl.com/d3pk8jz ) replaces Caroline Wearn and Sabby Major who both moved on in recent months to further their careers. Darren Parris, who started work this week in PPL’s Cheltenham office, comes from the travel industry where he was most recently head of business development for a major UK tour operator.
“I have worked with every regional newspaper and many magazines in the UK and have not seen anything like the print-digital distribution model that PPL has developed over recent years. Theirs is a unique package that is at the cutting edge of publishing and can achieve reach for clients that others cannot,” says Mr Parris.
“I’m very excited about the future of PPL and look forward to getting the best from its publishing model for the clients I serve,” he adds.
Mr Parris will take charge of the company’s sales team, which includes three UK-based staff, a team of two staff in Latin America and an agent in China.
Mr Gilbert says that with the appointment of Mr Parris the company is furthering its commitment to driving its publications forward.
“We see Grain & Feed Milling Technology maintaining its rightful place as the global reference publication for technical innovation in milling, that International Aquafeed will continue to be the must-have nutritional reference publication for the feed nutritionist and fish farm manager alike and that the International Milling Directory (complimented with the PPLAPP) will continue to be the most authoritative source of information pertaining to companies serving the milling industry globally.”
This blog is written by Martin Little, The Aquaculturists, published and supported by the International Aquafeed Magazine from Perendale Publishers. To get your copy of 'PPLAPP' click here.
PRESS STATEMENT
Cheltenham, UK (March 2, 2012): Perendale Publishers Limited (PPL) goes from strength-to-strength as the grain and milling industries leading magazine ‘Grain & Feed Milling Technology’ is once again leading the way in innovative marketing.
PPL has seen rapid development in its operations over the past two years in particular and has re-invested heavily in digital distribution systems to complement is print subscription and controlled circulation base.
 |
| Perendale Publishers Limited Managing Director; Roger Gilbert |
In 2011, Perendale launched its new smart phone application, called PPLAPP, and Mr Gilbert further commented, “Maintaining the industries leading directory is always a challenge, however, as well as the obvious printed and online versions of the Directory we are once again leading the way with our smart phone application, free-to-download when you log on to www.internationalmillingdirectory.com on your phone and by following the instructions.”
New staff
As well as improving our technology, PPL is investing in new staff with the required skill sets to complement the company’s leading innovations in online and digital marketing solutions. Darren Parris ( http://tinyurl.com/d3pk8jz ) replaces Caroline Wearn and Sabby Major who both moved on in recent months to further their careers. Darren Parris, who started work this week in PPL’s Cheltenham office, comes from the travel industry where he was most recently head of business development for a major UK tour operator.
 |
| MR Darren Parris |
“I’m very excited about the future of PPL and look forward to getting the best from its publishing model for the clients I serve,” he adds.
Mr Parris will take charge of the company’s sales team, which includes three UK-based staff, a team of two staff in Latin America and an agent in China.
Mr Gilbert says that with the appointment of Mr Parris the company is furthering its commitment to driving its publications forward.
“We see Grain & Feed Milling Technology maintaining its rightful place as the global reference publication for technical innovation in milling, that International Aquafeed will continue to be the must-have nutritional reference publication for the feed nutritionist and fish farm manager alike and that the International Milling Directory (complimented with the PPLAPP) will continue to be the most authoritative source of information pertaining to companies serving the milling industry globally.”
This blog is written by Martin Little, The Aquaculturists, published and supported by the International Aquafeed Magazine from Perendale Publishers. To get your copy of 'PPLAPP' click here.
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