“I am delighted to be joining Perendale Publishers as the newly appointed International Marketing Manager,” says Catherine Shortall.
“With my extensive background in sales and event management, I hope to make a positive change within the company as it expands as a leading publisher in the grain, flour, feed milling and aquaculture publications industry,” she says.
Miss Shortall will lead a dynamic sales team in a company that is adopting new ways of disseminating technical information to those who need it. She has worked in marketing and event management since 2005 and brings valuable experience that will compliment the company’s sales team based in Cheltenham, UK.
“Magazine publishing is changing in all sectors as the digital landscape re-shapes itself,” says Perendale’s owner/publisher Roger Gilbert.
“In trade publishing, we must adopt to the new ways our readers expect to find and use information. By strengthening our marketing department with the addition of Catherine, Perendale Publishers will deliver better services to its loyal readers and advertising clients alike.
“We were innovative leaders in our field in 1891 when our first magazine was launched and we are innovative leaders today as we adapt to the digital era in the 21st Century,” he says.
Catherine adds, “2011 looks to be an exciting and equally progressive year for us within the industry. My aim and objective is to move forward our sales team and produce dynamic results which will optimally create a beneficial platform from which we can develop new products and services for 2012.”
Perendale Publishers publishes Grain and Feed Milling Technology, International Aquafeed and the International Milling Directory. It has recently launched a new book review service, reviewing key agriculture and aquaculture titles for it readers.
More information:
Perendale Publishers Limited
7 St George’s Terrace, St James’ Square
Cheltenham, Glos GL50 3PT
UK
Tel: +44 1242 267700
Email: enquiries@perendale.co.uk
Website: www.perendale.co.uk
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